Nick brings to Electric Glue a planning expertise that can be summed up by some of the brand ideas he has fathered: “The Original Jean,” “The Cream of Manchester,” “Dedicated to Pleasure,” “Keep Walking” and “Dirt is Good” for Levi’s, Boddingtons, Haagen Dazs, Johnnie Walker and Unilever are emblems of advertising effectiveness across media, discipline and stakeholder. Nick joined BBH in 1987 and spent 28 years there as a planner, head of UK planning and finally global head of planning and partner. Along the way he co-created and ran the IPA’s Excellence Diploma for 10 years, part of the IPA’s enduring professional qualifications initiative. With Sir John Hegarty and Kevin Brown, Nick is also part of the team behind The Garage.