Electric Glue is an independent media agency, founded in 2014.
To be effective, media should liberate and amplify ideas,
not suffocate and dilute them.
So we create unique media partnerships that have the
power and scale to bring ideas to life.
We call it sacrifice and overcommit.
It means we do fewer, but bigger and better things.
This helps the brands we work with make a genuine impression,
rather than just buying impressions.
Sacrifice and overcommit is the principle that guides us in everything we do.
You can see it in our agency structure, in the way we work,
and even in our Soho office, which isn't really an office at all.