Yes, there’s Blue Monday but this month is all about high expectations and new starts. And importantly, it’s a time when plans, ambitions and aspirations dreamed up in the days before Christmas are turned into realities.
Like this, our second Gluesletter.
Our long read, this time by founder Simon Orpin, takes a look at the festive TV schedules and asks what they tell us about the aspirations of broadcasters for the year ahead. Does event TV, beloved of audiences and advertisers, have a future? Do we need to find another Simon Cowell?
And if that doesn’t entice you to read on, maybe Simon’s ability to curiously link his subject matter with the fate of the church during the Black Death will. At Electric Glue, we always like to take a long term view of things.
2020 was particularly challenging for us all. 2021 was better. We have an inkling that 2022 will be something special.
We hope you agree.
“Embracing the slow build of real brand power against the crack cocaine of performance marketing…”
Anxious about the arrival of the Metaverse?
Who doesn’t love an article on “horse poop and data poo”?
(© Nick Kendall, 2022)
Are “people too stupefied by consumerism, short-termism and social media, too hypnotised by the interests of big tech corporations, to worry about the future of humankind”?