We're immensely pleased to reveal that, following a rigorous assessment process lasting 20 months, we've been awarded B Corp certification.
This is in some respects a milestone moment for our agency – and in terms of corporate values it places us at the very forefront of the UK media agency sector.
Our Chief Executive Pippa Glucklich commented: “We’re extremely proud to have achieved this. It’s further proof of our business working as a force for good.
“B Corp accreditation reflects the belief and culture of Electric Glue – and it brings us into alignment with many of our clients, including Allbirds, Ecologi and Charlie Bigham’s.
“It’s terrific to see so much hard work paying off in this way. Huge credit goes to
the internal team who worked tirelessly to deliver this, led by the brilliant Gill Brenchley.”
The B Corporation’s collective worldwide vision is of an inclusive, equitable and regenerative economy.
And we believe we're at the vanguard of an important movement here. Although there are only 5000 B Corps gobally, this is a movement continuing to build momentum: there are now BCorps in 79 countries, across 154 industries, representing over 400,000 employees.
Electric Glue entered into its assessment process in November 2020. Prospective companies need to show that they meet rigorous standards in areas such as
environmental impact, governance, employee wellbeing, customer relationships
and impacts on the community.