Digital bank previously worked with Bountiful Cow.
Starling Bank, the digital challenger brand, has appointed Electric Glue to its media account following a pitch that kicked off in March.
The appointment follows a period of significant growth for Starling, which has doubled its accounts to two million since the start of the Covid pandemic. The brand's media spend in 2020 was £8.8m.
Rachel Kerrone, Starling’s head of brand, said: “Starling delivers a fairer, smarter and more human alternative to the banks of the past.
"After a competitive pitch, we believe Electric Glue is the right agency to drive this message across the right media channels at this stage in our brand journey. Myself and the marketing team would like to thank the agencies who took part in the pitch process.”
Glucklich said: “Starling is shaking things up in the banking sector. They are committed to doing the right thing for customers, which makes them a dream client. We can’t wait to get started.”