Electric Glue has brokered a partnership deal with the Financial Times on behalf of AI commercial decision-making specialist, Peak. The initiative targets C-Suite decision-makers in a launch campaign for UN_LEARN, a new Decision Intelligence platform.
Peak’s software embeds AI across sales, marketing, planning and supply chains to accelerate revenue generation and profits: its customer base includes PrettyLittleThing, KFC, PepsiCo, Marshalls and Speedy Hire.
The new FT partnership, developed alongside creative agency Manifest, uses 1st party data, content and context to provide unrivalled reach into C-suite business decision makers - and it's a prime example of the Electric Glue philosophy of doing Fewer, Bigger, Better things.
By committing to the FT in this way, Peak is able to completely own its primary audience across key verticals, driving awareness of the Decision Intelligence category and cementing its leadership in the space, all through a crafted mix of paid media and content.
Lauren King, CMO of Peak, said: "We are thrilled to be working with Electric Glue at a very exciting time for Peak, with the launch of Decision Intelligence - enabling businesses to make great decisions using AI. As a new creative platform, the UN_LEARN campaign is a call to action, challenging businesses to defy convention and embrace new ways of decision making. Electric Glue is brilliant at amplifying all the great work we are doing with launching Decision Intelligence into the market."
Tim Bonney, head of digital at Electric Glue says: “We are really excited to be working with such a forward-facing client and progressive team at Manifest. UN_LEARN is a territory that’s ripe for exploration with genuine standout in the sector.”