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Charlie Bigham’s appoints Electric Glue for media planning and buying




Independent media agency Electric Glue has won the £3m media planning and buying for innovative prepared meals supplier Charlie Bigham’s, following a competitive pitch in November. Working closely with creative agency VCCP, the refreshed media strategy will be activated in the next few months.

Charlie Bigham’s sells a range of over 50 meals through supermarkets; all are packaged in wooden boxes or reusable ceramic dishes and produced in its London and Somerset kitchens. The business has grown over 15% a year since it was formed by Charlie Bigham, a former management consultant, 25 years ago. Bigham originally created the brand at his kitchen table in Notting Hill and this year sales are predicted to top £115m. 

Pippa Glucklich, CEO of Electric Glue says: “Charlie Bigham’s incredible success is down to knowing what the British consumer wants, classic dishes and firm favourites, all too time consuming to cook for yourself. This fits perfectly with our ‘fewer, bigger, better’ approach to media. We’re delighted to partner with them on their next exciting phase.”

Gill Green, Marketing Director of Charlie Bigham’s says: “Electric Glue impressed us with a strong, differentiated media proposal. We’re  looking forward to an exciting new chapter.”

In October, the brand was named Food Brand of the Year in The Grocer Gold Awards, recognising stellar growth, new product development, its contribution to the Wells Food Festival and partnership with Chefs in Schools. It also won 22 Great Taste Awards  in 2021 and has been named by YouGov as the UK’s customer-most-recommended-food-and-drink brand. It supports organisations and events within the London and Somerset communities through the Charlie Bigham Charitable Foundation.

Charlie Bigham’s joins Electric Glue’s growing roster of FMCG brands. In November, the agency won Onken and Caffe Latté from Swiss dairy giant Emmi.


Read the full article in Campaign here.


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